. . . . Or are they just another “corporate-speak” version of “we do this . . . . , so please buy these”?
If your words don’t reflect your company’s personality, values, and difference, you’re missing out.
Sure – you might make a sale. But writing on the web isn’t like writing an ad. It’s more like starting a conversation.
Which means the words you use are important. More important than the sleek design of your website, more important than the colors you choose, even more important than your carefully-crafted logo!
The words you use should work hard.
Yes – you want the relationship to end with a sale. However, anyone can sell something to a prospective buyer. It’s much harder to retain that buyer and make them a fan.
Fans make repeat purchases.
Fans are an asset to your business. They increase your revenue, save you time, and reduce your stress.
If you want marketing that:
You’re in the right place.