Do the Words in Your Marketing Sound Like You?

. . . . Or are they just another “corporate-speak” version of “we do this . . . . , so please buy these”?

If your words don’t reflect your company’s personality, values, and difference, you’re missing out.

Sure – you might make a sale. But writing on the web isn’t like writing an ad. It’s more like starting a conversation.

Which means the words you use are important. More important than the sleek design of your website, more important than the colors you choose, even more important than your carefully-crafted logo!

The words you use should work hard.

They need to sound different from your competition.
They must appeal to your “perfect customer.”
They have to start a conversation — that turns into a relationship.

Yes – you want the relationship to end with a sale. However, anyone can sell something to a prospective buyer. It’s much harder to retain that buyer and make them a fan.

Fans make repeat purchases.

Fans are an asset to your business. They increase your revenue, save you time, and reduce your stress.

If you want marketing that:

Intrigues prospects – so your marketing gets attention.
Enchants buyers – so they make a purchase
Elevates trust – so you develop a fan

You’re in the right place.

Want to know a bit more about me?

For the past decade, I’ve written B2C and B2B content for marketing departments, small businesses, and startups.

I take content creation off your To-Do list. You can focus on other important projects.

You don't need to take my word for it:

"Julie has been an invaluable resource, and has served as an extension of my marketing communications department. Her professionalism is refreshing; she responds to initial requests quickly, and provides accurate timelines and milestones. The white papers she has composed for our company have been right on target, and the first drafts she submits require nearly zero revision. I appreciate her familiarity with the nutraceuticals industry, as it is difficult to find a freelance writer that understands the issues and requirements of this unique industry."

"We are so fortunate to find Julie for our writing work. She is very professional and fast. She has also done DECK that is getting great reviews and it was a very reasonable project too. I recommend Julie without qualification and we will continue to use her for all of our work."

"The creativity of the final paper was inspiring and she [Julie] also assisted us with ideas on how to use it. Those who were interviewed during the process enjoyed their interactions with Julie. Since completion of the project, we have used the white paper in many different circumstances and it has fit every need we have."