Menu
User experience begins the moment a customer becomes aware of you – whether from a friend’s recommendation, a Google search, or a post on social media.
That means user experience includes more than buttons, directions, and good design. It also includes emails, social media posts, and even sales pages!
User Experience Copywriting is looking at marketing from your customer’s perspective.
That’s a big shift in mindset.
As a recent Forbes article said, “Customer acquisition is a bit like dating, and customer retention is like marriage.”
To be a successful business, you need to woo new customers and court existing ones so both have great experiences.
Creating great customer experiences is the core of UX Copywriting.
To learn a bit more about UX Copywriting, see my post What is UX Copywriting?
For the past decade I’ve been a B2B long-form content creator. My motto was no-boring white papers! So now I bring that customer-centric writing perspective to more than just long-form content.
I can’t do everything — nor do I work for everyone — but I do create interesting white papers, intriguing case studies, and love giving customers a good experience.
