If you’re like most health & wellness companies, you post a lot of content. After all, that’s how people find you. Those likes, shares, and comments sure feel good. But they’re not dollars in the bank.
A UX Content Strategy is not a content calendar, or a vanilla-plain template anyone can use. It is a detailed, unique marketing plan created specifically for your company and your audience.
UX Strategy looks at your brand and products through the eyes of your customers.
It cohesively meshes the goals of your company with those of your audience, which creates a good user experience that attracts new customers and keeps existing ones – which increases your bottom line.
As a recent Forbes article said, “Customer acquisition is a bit like dating, and customer retention is like marriage.”
To be a successful business, you need to woo new customers and court existing ones.
Creating great customer experiences is the core of UX Strategy.
To learn a bit more about UX Strategy, see my post, What is UX Strategy