Strategies to give your Customers their Best Experience

I know you’ve just arrived here — but I want to ask you a personal question: What’s your churn rate?

If you’re scratching your head because you don’t know, contact me. I can help you figure it out.

And if you know what your churn rate is and want to lower it, send me an email.

Because creating and implementing a comprehensive strategy to give your customers their best experience lowers your churn rate – which increases profits.

Lowering your churn rate by just 5%, can increase your revenue by a whopping 25%.

This means wooing existing customers is five times more cost-effective than courting new ones.

As a recent Forbes article said, “Customer acquisition is a bit like dating, and customer retention is like marriage.”

And as customers give you more love (by buying more things) your income skyrockets.

So why don’t more companies focus on their customers’ well being?

Perhaps they don’t know how.

You see, customer acquisition has always been the BIG emphasis. Customer retention hasn’t been given as much thoughtful care.

But that’s changing.

More and more companies are realizing how important happy customers are to their bottom line:

Happy customers trust you.
Happy customers want to buy from you.
Happy customers make you more money.
Which makes having customer retention strategies a win-win for you and your customers.

You might be wondering what strategies lower churn rates and give your customers their best experience.

Four elements are critical for a good customer experience:

Staying in touch with your customers in relevant ways.
Ensuring customers have a good shopping experience.
Making it easy for customers to get their questions answered.
Rewarding customers for continued purchases.

These elements don’t need to be implemented all at once. So I’ve broken them into four Solution Packages:

Solution Packages:

$ 400 starting Price

5-8 Customized Newsletter Templates
Newsletter SIgn Up Sequence
First Newsletter written
3-5 Social Shares

$ 900 Starting Price

Shopping Cart Analysis
Order Confirmation Pages + Shipping/Delivery Emails
Cart Abandoment Sequence
5-8 Basic FAQ Pages

Popular

$ 2,200 starting Price

Everything in The Friends Pkg Plus
Site Structure Analysis
6-8 Add'l FAQ Pages
2 Customer Feedback Emails

$ 3,200 starting Price

Blind Spot Analysis
Competitor Analysis
Survey Creation or 2-3 Customer Interviews
Customized Blueprint

Already know how to delight your customers, but need help implementing your ideas?

You Don't Need to Take My Word for it:

Julie has been an invaluable resource and has served as an extension of my marketing communications department. Her professionalism is refreshing; she responds to initial requests quickly, and provides accurate timelines and milestones. I appreciate her familiarity with the nutraceuticals industry, as it is difficult to find a freelance writer that understands the issues and requirements of this unique industry.

Julie is not only talented, but always very helpful and you can rely on her to contribute critical thinking to your project.

Working with Julie is really quite awesome. We recently finished a magazine project and without her copywriting, editing, proofing, and content organization, we would not have gotten far! -- I so appreciate her keen eye and ability to just jump in and make things happen!

The creativity of the final paper was inspiring and she [Julie] assisted us with ideas on how to use it. Those who were interviewed during the process enjoyed their interactions with Julie. Since completion of the project, we have used the white paper in many different circumstances and it has fit every need we have.

Strategies to give your Customers their Best Experience

Lowering your churn rate by just 5%, can increase your revenue by a whopping 25%.

So why don’t more companies focus on their customers’ well being?

Four elements are critical for a good customer experience:

Solution Packages:

The Cheers Pkg

Friends Pkg

The Office Pkg

The SWOT Pkg

Already know how to delight your customers, but need help implementing your ideas?

You Don't Need to Take My Word for it:

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