Strategies to give your Customers their Best Experience

I know you’ve just arrived here — but I want to ask you a personal question: What’s your churn rate?

If you’re scratching your head because you don’t know,  contact me. I can help you figure it out.

And if you know what your churn rate is and want to lower it,  send me an email.

Because creating and implementing a comprehensive strategy to give your customers their best experience lowers your churn rate – which increases profits.

Lowering your churn rate by just 5%, can increase your revenue by a whopping 25%.

This means wooing existing customers is five times more cost-effective than courting new ones.

As a recent Forbes article said, “Customer acquisition is a bit like dating, and customer retention is like marriage.”

And as customers give you more love (by buying more things) your income skyrockets.

So why don’t more companies focus on their customers’ well being?


Perhaps they don’t know how.

You see, customer acquisition has always been the BIG emphasis. Customer retention hasn’t been given as much thoughtful care.

But that’s changing.

More and more companies are realizing how important happy customers are to their bottom line:

  • Happy customers trust you.
  • Happy customers want to buy from you.
  • Happy customers make you more money.
  • Which makes having customer retention strategies a win-win for you and your customers.

You might be wondering what strategies lower churn rates and give your customers their best experience.

Four elements are critical for a good customer experience:

  1. Staying in touch with your customers in relevant ways.
  2. Ensuring customers have a good shopping experience.
  3. Making it easy for customers to get their questions answered.
  4. Rewarding customers for continued purchases.

These elements don’t need to be implemented all at once. So I’ve broken them into four Solution Packages:

Solution Packages:

The Cheers Pkg

Stay in Touch with Relevant Newsletters
$ 400 starting Price
  • 5-8 Customized Newsletter Templates
  • Newsletter SIgn Up Sequence
  • First Newsletter written
  • 3-5 Social Shares

Friends Pkg

Create a Friendly Shopping Experience
$ 900 Starting Price
  • Shopping Cart Analysis
  • Order Confirmation Pages + Shipping/Delivery Emails
  • Cart Abandoment Sequence
  • 5-8 Basic FAQ Pages

The Office Pkg

Provide Answers Quickly
$ 2,200 starting Price
  • Everything in The Friends Pkg Plus
  • Site Structure Analysis
  • 6-8 Add'l FAQ Pages
  • 2 Customer Feedback Emails

The SWOT Pkg

Embrace & Reward
$ 3,200 starting Price
  • Blind Spot Analysis
  • Competitor Analysis
  • Survey Creation or 2-3 Customer Interviews
  • Customized Blueprint

Already know how to delight your customers, but need help implementing your ideas?

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