Expert Content Strategy

for the Health & Wellness Industry

Is Your Content Increasing Your Income -

or just increasing your followers?

If you’re like most health & wellness companies, you post a lot of content. After all, that’s how people find you. Those likes, shares, and comments sure feel good. But they’re not dollars in the bank.

If your content is bringing in followers, but not dollars, you need a UX Content Strategy.

A UX Content Strategy is not a content calendar, or a vanilla-plain template anyone can use. It is a detailed, unique marketing plan created specifically for your company and your audience.

A UX Content Strategy is a documented blueprint that includes:

Embrace UX Strategy . . . Or Lose Money

UX Strategy looks at your brand and products through the eyes of your customers.

It cohesively meshes the goals of your company with those of your audience, which creates a good user experience that attracts new customers and keeps existing ones – which increases your bottom line.

UX Content Strategy:

Optimizes Engagement – as you anticipate your users’ needs and guide them in accomplishing their goals.
Improves Customer Satisfaction – by empathizing with your audience helping them solve their problems.
Builds Customer Loyalty – through genuine caring and encouraging buyers to “self-select” that your product is right for them.
Increases Customer Retention – with transparent business practices that show you care more about their needs than your own.

UX - Good for You & Good for Customers

As a recent Forbes article said, “Customer acquisition is a bit like dating, and customer retention is like marriage.”

To be a successful business, you need to woo new customers and court existing ones.

Creating great customer experiences is the core of UX Strategy.

To learn a bit more about UX Strategy, see my post, What is UX Strategy

Packages:

Popular services, bundled for convenience.

$ 900 Starting Price

UX Website Analysis
Shopping Experience Evaluation
Cart Abandoment Audit
FAQ Pages Recommendations

$ 2,900 starting Price

SWOT & Blind Spot Evaluation
Competitor Analysis
2-3 Customer Interviews
Customer Retention Plan

Popular

$ 6,000 starting Price

Your Company Story/Mission Analysis
Psychographic Audience Detailing
Content Journey Audit
Personalized Marketing Blueprint

You Don't Need to Take My Word for it:

Julie has been an invaluable resource and has served as an extension of my marketing communications department. Her professionalism is refreshing; she responds to initial requests quickly, and provides accurate timelines and milestones. I appreciate her familiarity with the nutraceuticals industry, as it is difficult to find a freelance writer that understands the issues and requirements of this unique industry.

Julie is not only talented, but always very helpful and you can rely on her to contribute critical thinking to your project.

Working with Julie is really quite awesome. We recently finished a magazine project and without her copywriting, editing, proofing, and content organization, we would not have gotten far! -- I so appreciate her keen eye and ability to just jump in and make things happen!

The creativity of the final paper was inspiring and she [Julie] assisted us with ideas on how to use it. Those who were interviewed during the process enjoyed their interactions with Julie. Since completion of the project, we have used the white paper in many different circumstances and it has fit every need we have.

Expert Content Strategy

for the Health & Wellness Industry

Is Your Content Increasing Your Income -

or just increasing your followers?

If your content is bringing in followers, but not dollars, you need a UX Content Strategy.

A UX Content Strategy is a documented blueprint that includes:

Embrace UX Strategy . . . Or Lose Money

UX Content Strategy:

UX - Good for You & Good for Customers

Packages:

Popular services, bundled for convenience.

Community Analysis

Sherlock Strategy

The Office Strategy

You Don't Need to Take My Word for it:

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