What is UX Copywriting?

UX copywriting combines user experience principles with the elements of conversion optimization and persuasion

What is a White Paper Plan?

Pencil drawing showing the hands of two people measuring liquids in glass beakers

You donā€™t create health supplements by just throwing things together. You shouldn’t do that with white papers either.

One Way to show Uniqueness

A child dressed as Darth Vader holding his hands out to start a VW (screenshot from a commercial)

Whether you love or hate TV commercials, studying them is a great way to learn the art of telling a story in 60 seconds or less.

What is a White Paper?

Draft horses are bred to pull heavy loads ā€“ just like white papers.

White Papers are “bred” for the heavy lifting of sales. They’re invaluable for 3 reasons.