Don’t Optimize Your Website for Mobile – Live on the Edge!

You take a risk if you don’t optimize your website for mobile because . . .
Responsible AI Policies

How I use AI in creating content
What is UX Copywriting?

UX copywriting combines user experience principles with the elements of conversion optimization and persuasion
UX Tips for Web Pages

See how changing a single word can dramatically increase revenue
White Paper Challenges

Overcome these 3 1/2 Challenges that Stop White Paper Creation
Do You See What Your Prospects See?

Sometimes our marketing messages come across as mules when our customers are expecting horses
Writing for the Web Requires Balance

Balance is as important in marketing materials as it is in gymnastics
Fire Up Your Sales Staff with Case Studies

Writing Case Studies is like Searching for Dinosaur Bones. It’s hot, dry work. But case studies can fire up your sales staff in 3 ways.
Grow a marijuana zucchini pipeline to make your sales more efficient

Should you use a marijuana or zucchini pipeline to gathering customer stories?
How a Funky Sprinkler Problem Helped Me Appreciate Specialists

Whether it’s yard work or web writing, specialists work harder to find solutions.
What is a White Paper Plan?

You don’t create health supplements by just throwing things together. You shouldn’t do that with white papers either.
Do You Talk About Bruno?

How “talking about Bruno” can help you be better at marketing
6 Ways to Engage Email Readers

Do your readers perk up their ears when they see you in their inbox?
Why Using an Outside Writer Gives You Better Results

Having an outsider create case studies gives you some advantages you might not have thought of.
One Way to show Uniqueness

Whether you love or hate TV commercials, studying them is a great way to learn the art of telling a story in 60 seconds or less.
Mindset Change – Lessons from the 2022 Super Bowl

How moving from The Gap to the Gain can help you score big in 2022
What is a White Paper?

White Papers are “bred” for the heavy lifting of sales. They’re invaluable for 3 reasons.