What is UX Copywriting?
UX copywriting combines user experience principles with the elements of conversion optimization and persuasion
UX Tips for Web Pages
See how changing a single word can dramatically increase revenue
Do You See What Your Prospects See?
Sometimes our marketing messages come across as mules when our customers are expecting horses
Writing for the Web Requires Balance
Balance is as important in marketing materials as it is in gymnastics
Why Using an Outside Writer Gives You Better Results
Having an outsider create case studies gives you some advantages you might not have thought of.
One Way to show Uniqueness
Whether you love or hate TV commercials, studying them is a great way to learn the art of telling a story in 60 seconds or less.