Custom Content

For Your Ideas

Distinctive Marketing

Do you have something unique?

Personalized projects:

Many clients call me with a unique need that is NOT specifically about UX.

I love these projects!

They are fun and I enjoy how my knowledge of UX improves them

Custom work I’ve done:

Custom projects also have custom pricing and deadlines. Before I begin your project, you will have a firm quote on the cost and timeline.

Some Custom Projects:

Swimming as an Editor

This was a huge project. Not only did I edit the magazine, I wrote one of the articles and interviewed 50 local executives to include their profiles at the back of the magazine.

Click the graphic to see the first edition.

A heady thinking project

Three case studies, a rack card, postcards, and a special report were created for a hearing aid center.

This project supported the grand opening of a hearing aid center in a new city. They had a 25% sign up rate of people who stopped in!

Click the graphic to see the special report

The smart idea for lead gen

Lead Gen reports are fun to research and write. 

This one was for a Saas company. The response rate was 4.6%.

Click the picture to the right to read three pages of the report.

The workhorses of Marketing

White Papers & Case Studies

White Papers

White Papers, sometimes called Special Reports, show how your product solves a specific problem.

They are used for 1 of 3 reasons:

  1. Generate leads.
  2. Enlighten readers with thought-provoking information.
  3. Provide detailed specifications to close sales.

To learn more about white papers, see my article What is a White Paper?

Or click the picture below to see a B2B white paper project.

Case Studies

Case studies are the ultimate social proof.

Case studies start by discussing a specific customer’s problem. They go through solutions considered, why the customer ultimately chose you, and how the solution worked for them.

Customers see themselves using your product as they read the case study.

They identify with the customer.

Case studies also give you a peek into buyer motivations and the real reasons people purchase from you.

Click the picture below to read a case study.

Need Fresh Ideas?

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