Transactional emails are emails triggered by an action.
They’re purpose is to give information.
Because this has been standardized, most companies don’t take advantage of the high open and read rates these emails have.
Instead of being “standard,” show a bit of personality. Your customers will look forward to these emails. They will remember you
And anytime a customer remembers you, they’re going to recommend others to you as well as buy from you.
The purpose of onboarding emails is to establish the benefit of a sign-up or subscription.
It helps your user get the most benefit from whatever they’ve signed up for.
Onboarding emails are a great place to build ongoing relationships.
You can give your customer inside info, tell stories, and make their life easier.
These emails are also a great way to increase customer retention and encourage upgrading services.

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