SEO Blog Posts are written for Google AND people.

SEO blog post writers use search terms in their writing. This means their articles are found by Google. Their writing is also interesting so readers are engaged.

SEO stands for Search Engine Optimization. It’s using the keywords and phrases people type into the search bar when they’re looking for something.

Hopefully when they type in “whatever you’re selling,” your website shows up. Often that doesn’t happen, because SEO is a bit complicated.

Search Engine Optimization is ever-changing.

This can make it seem impossible if you’re doing business on the web. Just remember Google is set up to help searchers – not sellers.

In other words, they trust searcher intent over seller intentions. (Guess they know all those foreign princes wanting to deposit $1 million in your checking account aren’t for real!)

Google uses over 200 factors to rank websites. They’re constantly tweaking their algorithm. And sometimes they come out with big, announced “updates.”

However, not all is lost. If the content on your website is grounded in the basics (the four B’s), these updates won’t hurt your rankings. In fact, the updates may help people find you!

The four B’s of SEO blog post writing:

Be Authoritative. This means you’re not trying to scam or hurt others. Instead, the writing is well-researched and on topic for searcher intent.
Be Original. There is a lot of content “out there.” Originality can be difficult. Being original really means being authentic. Having a brand voice. Showing personality when it comes to topics. In other words, your writing shouldn’t sound like everyone else’s voice.
Be Deep. Shallow writing doesn’t engage readers. Partly because there’s so much on the web. Searchers want articles, blog posts, product pages, recipes, etc., that are well written and interesting. They like humor, little-known-facts, reasons why things work, etc.
Be Easy to Read. In other words, use headlines, a large font, short blocks of text, and pictures so that ideas are easily understood.

SEO blog post writing is the key to being found.

Written content isn’t the only consideration

Content isn’t everything, however. Some of the other factors Google uses to determine authority include:

Time. How long your website has been around.
Backlinks. The number of other sites which link to your site (and the rank of those sites).
Familiarity. How often people type your name into search.
Shares. Includes Twitter shares, Facebook posts, etc.
Stickiness. This is how long people stay on your page. It gives Google an indication that readers find your content “wow,” instead of just “meh.”

Writing is important because it’s the basis of people staying on your page, typing your name into their search bar, linking to you, sharing your content, etc.

Now you’ve got a basic understanding of how Google sees your content, you might feel a bit overwhelmed. It doesn’t need to be that way. It’s just a bit of organization, research, and writing.

SEO blog post writers use a Content Brief

This is a document that lists your keywords, your content goals, and searcher intent. It helps break down the components of SEO content so it gets written to be found by Google, as well as to engage your readers.

A content brief helps everyone involved with creating content stay on the same page. It creates better content and enables you to see if you’re meeting your goals.

After all, without goals and tracking you can’t know if your content is doing its job.

An SEO blog post writer creates content that has the ability to rank well in Google

The ability to rank on page 1 doesn’t mean it will. As stated above, there are other ranking facts besides just the writing. There’s reaching out for backlinks, sharing on social media, etc.

Without having content optimized for Google and written to engage readers, you don’t stand a chance of ranking in the search engines, however.

If you want your content found on Google, give me a call.

Here’s a sample of an article on Lower Back Pain that’s written to rank well in Google.