SEO blog post writers use search terms in their writing. This means their articles are found by Google. Their writing is also interesting so readers are engaged.
SEO stands for Search Engine Optimization. It’s using the keywords and phrases people type into the search bar when they’re looking for something.
Hopefully when they type in “whatever you’re selling,” your website shows up. Often that doesn’t happen, because SEO is a bit complicated.
This can make it seem impossible if you’re doing business on the web. Just remember Google is set up to help searchers – not sellers.
In other words, they trust searcher intent over seller intentions. (Guess they know all those foreign princes wanting to deposit $1 million in your checking account aren’t for real!)
Google uses over 200 factors to rank websites. They’re constantly tweaking their algorithm. And sometimes they come out with big, announced “updates.”
However, not all is lost. If the content on your website is grounded in the basics (the four B’s), these updates won’t hurt your rankings. In fact, the updates may help people find you!
SEO blog post writing is the key to being found.
Content isn’t everything, however. Some of the other factors Google uses to determine authority include:
Writing is important because it’s the basis of people staying on your page, typing your name into their search bar, linking to you, sharing your content, etc.
Now you’ve got a basic understanding of how Google sees your content, you might feel a bit overwhelmed. It doesn’t need to be that way. It’s just a bit of organization, research, and writing.
This is a document that lists your keywords, your content goals, and searcher intent. It helps break down the components of SEO content so it gets written to be found by Google, as well as to engage your readers.
A content brief helps everyone involved with creating content stay on the same page. It creates better content and enables you to see if you’re meeting your goals.
After all, without goals and tracking you can’t know if your content is doing its job.
The ability to rank on page 1 doesn’t mean it will. As stated above, there are other ranking facts besides just the writing. There’s reaching out for backlinks, sharing on social media, etc.
Without having content optimized for Google and written to engage readers, you don’t stand a chance of ranking in the search engines, however.
If you want your content found on Google, give me a call.
Here’s a sample of an article on Lower Back Pain that’s written to rank well in Google.