Creating content is fun (at least for me). And it’s also profitable (or it should be).
Tracking and experimentation are the keys to making social media profitable.
Constant tracking can give you a headache. And experimenting gets stale.
As important as a full analysis is, sometimes you just need a UX Specialist to look beyond all the numbers.
That’s the purpose of a Social Media Check Up.
It’s a brief check up to see what’s working, what could be done better, and what your competitors are doing. You also get ideas for types of posts, and CTAs to try.
This is a one-platform-at-a-time kind of checkup.
If you would like a multi-platform analysis, please contact me.
This project is reasonably priced with a quick turn around – so it’s an easy way to see if we’re a good fit for each other.
Think of it like a few quick dates – before a long-term relationship
The graphs to the left are from HubSpot’s 2024 Social Media Trends Report
For me, ROI means hard dollars in the door.
This would be the 29% of overall sales/revenue shown to the left. It includes direct social media sales, as well as traffic and leads that turn into sales.
However, you might determine ROI differently. Many companies consider things other than hard dollars as a success.
But — unless you are brand new — if you are considering likes/comments as ROI you may put a lot of money into your social media presence and not actually grow your revenue.
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