If your dream is empowering your customers to change their lives,
(and you making more money, of course 😉):
Whether you sell health supplements, beauty products, or provide wellness services, life is easier if you have repeat customers.
The challenge is staying on top of what’s needed to keep them coming back.
Which means knowing current market drivers, such as “most consumers want effective, data-driven, science-backed health and wellness solutions.” from the January 16, 2024 McKinsey Report.
Cultivating new and repeat customers for my clients is my dream.
I’m a professional marketing consultant who is:
I seek insight from your customers to understand them better.
Then I match your customers’ desires with your goals.
This requires requires a shift in mindset – from your company’s perspective to that of your customer.
I call this Customer-Centric Marketing and that’s my marketing mission.
It’s hard to see accurately when you’re too close. You get bogged down in the nitty-gritty details.
From improving your shopping cart … interacting with your mobile site … or answering questions, I look at things through your customers’ eyes.
Whatever it is.
You might think you need someone with experience in your industry. Not so!
You want a consultant who quickly grasps why your solution is the best. And can simplify the complexity of your product.
Stories about your company culture. Stories about your wonderful product. And stories about your customers.
Stories engage people, make them feel good, and connect them with you.
I’m a writer after all – so of course I love to read – and tell – good stories.
My curiosity impels me to explore different scenarios to see the nuances of your solutions.
This makes is easy for prospects to self-select if your stuff is right for them.
I’m also constantly learning – about marketing, UX, and health.
During the past ten years, I’ve worked with health & wellness companies in creating content and developing marketing strategies.
I specialized in white papers. My motto was “no boring white papers.”
I was striving for a good User Experience – but didn’t know the term.
I’ve expanded my writing from B2B to P2P and my aim is good UX in all my marketing.
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