Sixty One Percent of online shoppers click off a site after only 5 seconds if they don’t find the info they need!
Another factor that stops buyers from buying is site navigation.
Do your product pages contain everything someone needs to make a decision?
Is your site easy to navigate for your customers?
If the answer to either question is “no,” revising your product pages can increase your revenue.
Projects start with a phone call to discuss your goals.
Then I take a look at your website, listen to your customers (through social media, reviews, etc.) and take a peek at your competition.
Only after I’ve done the above, do I start on a detailed analysis of your product pages.
Whether your product pages are basic, detailed, or letter-style, I consider the headlines, picture placement, and text.
Starting with your website structure and navigation, I look at things from your buyer’s perspective.
I see if the path to making a purchase is intuitive and easy to follow.
I use a checklist to make sure critical information is readily available. I take notes, rewrite awkward text, and suggest needed changes.
Then I look at the product pages themselves and go through the same process.
I give you word documents so your team can make the needed changes. (If you use Google Docs, I can deliver those instead.)
Update or write 10 product pages per month.
Cost $1,000-$1,500 a month.
Have you ever noticed product pages that have images of people using supplements?
Although YOU might think this is a great way to get people to buy, BUYERS want to see the ingredients – without having to squint.
A good rule to follow is always provide a “Supplement Facts Label” image in the main image gallery.
←(Like the label on the left)
Many users who can’t locate supplement ingredient information within the first few moments will dismiss your product.
And you will miss the sale.
Baymard Research received 3,439 responses to US adult internet shoppers “Why do you generally order online, as opposed to shopping in physical stores.”
Their survey revealed that “better product information online” was the most important reasons to shop online – as opposed to shopping at physical stores.
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